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the time is now

thetimeisnow.jpg
Boy’s Play in Forest by The Time is Now @ Etsy.

Found this one on her Flickr the other day. Just love it.
This is a print of an original acrylics on wood painting.

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My Sweet Dog by Yoshitomo Nara.

It seems artoyz has recently widened their range of products to wooden toys - not just any wooden toys mind you but a small selection from the Artists’ catalogue of Vilac.

I’m not so fond of the Keith Haring’s chairs or the “Raymond” pencil holder/pot by Hervé Di Rosa, but I discovered “My Sweet Dog” recently when writing my article on Nara and it is simply perfect.

Furthermore, Vilac is located in the Jura (France) where my family comes from (both my parents were born there) and the toys are manufactured with great care there, which are all good reasons to buy those toys…

So last week I got the most crazy idea that I would compile a list of 100 artists @ Etsy and I immediately set to work.

I wanted to write a few words about the “why” & “how” of the affair, but I realized nobody would actually care, so to keep things simple let’s just say that I have discovered many great and talented artists through Etsy, and it is getting more and more difficult each day to browse through their shops since there is no way to tag or organize your favorites into categories on the site and I figured a “memo” or “post-it” article would be of great use, not just for me or for people already familiar with Etsy, but also for people who would like to discover new artists but do not have the time to extensively browse the internet or Etsy for that matter….

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Sophia Girls Reversible Pinafore by Lassiegirl 1 Sophia Girls Reversible Pinafore by Lassiegirl 2

Sophia :: Girls Reversible Pinafore by lassie girl @ Etsy.

I absolutely love the patterns and colors of that one. These are the 2 sides of the same pinafore, and lassie girl has a lot more but this one is really my favorite. It is from her new Spring/Summer Collection and more will be added to the shop in the weeks to come…

nanaCompany... pretty little things

ice flower tank for girls + camilla, crazy dot, half-apron for girls + playtime sugar cookies in a lil bakery box + playtime sugar cookies in a mini-valise style lunchbox, limited edition by nanaCompany on Etsy.

Those are only a few of the exquisite items you will find in Amy Sinibaldi’s shop!

I first noticed the cookies because I am only just discovering “felt food” so every time I come across one of these things, I feel like a child and look with amazement. But very often having said “how cute” well, there’s not much more left. I mean these things are “cool” and “nice” indeed but, so what? You see them and like them, and then usually forget about them.

I think Amy’s cookies go beyond the “cuteness thing”. They have this special quality, a kind of perfection achieved no doubt with carefully chosen materials and great care and love making them. Look at the full sized image on her Flickr here. Aren’t they just the nicest cookies you ever saw? Don’t you feel like touching them? I myself am not into pinky things and yet they appeal to me in a way I cannot totally explain.

Somehow I think there is something magical in Amy’s creations. She writes :

My husband likens me to a magic elf who only works when everyone’s asleep — pretty little things “magically” appear on the kitchen table in the morning!

I like the Fairy Tale imagery, because I think it acounts a lot for the beautiful world nanaCompany proposes. Those creations seem to me to be more related to a fantastic and ideal world than to the “real” world.

They are meant to be gifts :

a unique and special gift… perfect as a birthday present, end of school surprise, or merry happy un-birthday treat!

And this is exactly what they are, “unique and special”, thus clearly stating to the child you are offering them “you are unique and special and deserve to have beautiful things because I care about you”.

Amy Sinibaldi is making them for little girls, and the modern woman in me - noticed how I managed not to say the word “feminist” here, oops now i’ve said it - the modern woman in me is wondering why it is still only girls who should get offered cooking ustensils (the miniature “just-her-size” wooden spoon) and aprons. Some might argue that the fabrics nanaCompany uses have definitely “girly” patterns and colors. I am not so sure. And anyway, cookies are not just for girls, are they ? And the kitchen is no longer the realm of women exclusively, at least not in my world…

This being said, Amy Sinibaldi’s creations are more modern and less “conservative” or “nostalgic” than they might appear at first sight. The fabrics she uses are elegant and I particularly like the from tokyo with love apron, and pink lemonade is fresh and nice too. There is also another tank with a bit more color and less classical feel to it : pretty posy tank.

Note that she can customize your order. For instance you can ask for your favorite color for the buttons on the ice flower tank. You can also order an adult size apron for 28$… (Anyway she pretty much makes everything upon order, so that you have to allow 2 weeks for your order to be ready to ship.)

Enjoy !

nanaCompany on Flickr